Most consultants advise from a distance.I get stuck in.

Greg Kearney, founder of The Partnerships People
Partnership & Affiliate Marketing Consultant

I embed into your team and build partnerships that actually grow the business. I work with mission-led DTC and subscription brands who genuinely believe in what they do.

What I believe

Partnerships aren't just another channel.
They're relationships.

Too many brands treat affiliate marketing like a transaction. Drop in a link, pay a commission, move on. That's why most programmes never really get going.

The partnerships worth having are built on trust, shared values and genuine human connection. That's how I approach every single one.

Greg Kearney seated portrait
About me

Over a decade in,
and still all in.

I'm Greg. I've spent more than ten years in partnerships and affiliate marketing, working across some of the biggest DTC and subscription brands in the UK. I've never been one to consult from the sidelines. I like to get properly behind the brands I work with, and I genuinely care about what they're trying to do.

I'm energetic, straight-talking and I put relationships first in everything I do. I've built deep connections across the industry over the years, and I know how to put them to work for your brand. Most of all, I like to come in as part of your team and actually build things with you, rather than watch from a distance.

"

I believe partnership and affiliate marketing is all about relationships. That isn't just a tagline, it's genuinely how I've built my whole career.

DTC brandsSubscriptionE-commerceMission-ledAffiliate networks10+ years
Embedded, not outsourcedI join your team properly — no account managers, no handoffs.
Mission-led brands onlyI only work with brands who genuinely believe in what they do.
A decade of relationshipsA deep network across publishers, platforms and partners.
What I do

Shaped around your brand.
Nothing generic.

I don't pad out hours or build decks that end up gathering dust. Every piece of work is shaped around what your brand actually needs.

01
Embedded team modelSignature
My favourite way to work. I join your team properly — a senior partnership lead for a fraction of a full-time hire.
02
Affiliate programme management
End-to-end programme management: network choice, recruitment, activation, reporting and ongoing optimisation.
03
Partnership strategy
A partnership framework built around your mission, values and stage of growth. Never an off-the-shelf playbook.
04
Programme auditsQuick win
An honest, expert look at your existing programme — what's working, what isn't, and exactly what to do about it.
05
Industry connections
A decade-deep network of publishers, platforms and partners, opened up for your brand.
Sound like a fit?

If any of this feels like what your brand needs, I'd love to hear from you.

How I work

Less fluff,
more doing.

01
We talk, honestly
We start with a real conversation about your brand, your goals, your programme and what success actually looks like for you. There's no sales pitch and no assumptions, just me listening properly and asking the right questions.
02
I map a clear plan
Whether it's an audit, a new programme or an embedded role, I'll put together a clear, honest plan that's tailored to your brand, so you always know exactly what we're doing and why.
03
I get to work
Then I get stuck in. I'm hands-on, responsive and fully accountable, and I deliver results you can actually see rather than reports you have to decode.
What clients say

Don't take
my word for it.

★★★★★
Francesca Underhill
CMO
Craft Gin Club
"If you're looking to attract high-quality new customers to your brand, Greg's your man. Brimming with ideas, enthusiasm and a fantastic little black book, Greg understands the intricate balance between customer quality and quantity — and the importance of scaling sustainably. From opening doors, to driving traffic, to optimising the customer journey, Greg is a very reliable pair of hands — with a fantastic attitude."
★★★★★
Brian Grassie
Head of Digital
Phlo Clinic
"Greg brings real energy, authenticity and dedication to everything he does. He has a wealth of experience and a strong network, but what really stands out is how quickly he embeds himself within a team and adds value. He's great at taking ideas and actually turning them into partnerships that make a real difference."
Case study

628% revenue growth.
By month five.

When I took this brand's affiliate programme over in Month 1, it was ticking along at around £2,500 a month. Fine, but nowhere near what it could do. I got properly stuck in, and by Month 5 monthly revenue was up 628%, from £2,522 to over £18,000. Across the first six months I ran it, the programme brought in close to £64,000 in affiliate revenue.

A UK e-commerce brand. The numbers are real, the details kept anonymous.

+628%
monthly revenue, from £2,522 to £18,354
+458%
more monthly sales, from 60 to 335
+33%
higher average order value, up to £56
~£64k
total affiliate revenue in six months
Monthly affiliate revenue under management
£0£5k£10k£15k£20kM1M2M3M4M5M6
Monthly affiliate revenue from Month 1 to Month 6 under my management. By Month 6 the programme had settled into a consistent £15,000–£18,000 monthly run rate and kept improving — with new high-quality partners joining and working strategically with the brand all the time.
The result: a programme that kept growing strategically, with more sales, higher order values and new high-quality partners joining all the time. No single peak — a durable, expanding base.
Could this be your brand's story?
Brands I've worked with

A mix of category leaders, challenger DTC brands and mission-led subscription businesses.

The partnerships expert
in your corner.

Mission-led brands deserve a partner who genuinely believes in what they do. Let's have a chat and find out if we're the right fit for each other.

Get in touch

Ready to grow through real partnerships?

No jargon, no hard sell and no unnecessary decks. Just an honest conversation about what's possible for your brand and whether we're the right fit for each other.

Drop me a message and I'll get back to you personally within 24 hours.

I always reply personally, never with an automated response.